Klein’s Kosher Ice Cream Celebrates 60 Years of Being Better
Things are always changing; that’s the way of the world.
“The more things change, the more they stay the same” is an adage often expressed in a less than positive connotation. However, very often, it can indeed be a most positive thing. Let’s examine this a little closer.
Sixty years. Six decades. Most people reading this have not yet been on this earth for that long. There is hardly any aspect of life that is the same today as it was in the 1950’s. Most children today do not even know what an LP record or an Eight Track cassette is, and many don’t even recall ever being in a payphone booth. When they hear stories of things that transpired in the ‘60’s, 70’s or 80’s, recounted with a nostalgic twinkle by their parents or grandparents, there are elements of the stories that are totally foreign to them. The automobiles of a mere few decades ago are relics of history to the new generation, and even many of the popular brands of the twentieth century are no longer in existence; they simply didn’t pass the test of time.
There is one thing that is as fresh and exciting today as it was in the 1950’s when it was introduced. We are referring to Klein’s kosher ice cream. Many children and adults take for granted that they have an endless variety of premium kosher ice cream products to choose from, for any time of day or night, for any occasion, and for any reason. It wasn’t always the case. When Reb Ephraim Klein, a Holocaust survivor trying to make ends meet for his family, launched Klein’s kosher ice cream, it was the first Cholov Yisroel ice cream product ever to be commercially produced.
Many people at the time were skeptical of the success of this company, as the non Cholov Yisroel varieties were acceptable to most people and the Cholov Yisroel market was almost non-existent. Yet, armed with the bracha of the Belzer Rebbe Zatza”l and the entrepreneurial vision burning with determination to own his own company with which to support his family, Klein’s ice cream was born.
Fast forward sixty years, and despite the world having changed in more ways than anyone could ever have imagined, the Klein’s ice cream company is still doing exactly what it was doing all those years ago: producing the best and most desired premium Cholov Yisroel ice cream products in the world. From the classic “Dixie Cup” introduced in the 1950’s to the many brand new varieties, including non-dairy, sugar-free and fat-free lines, natural ices, elegant dessert fare and scores of other new innovations, Klein’s is steadfastly committed to the same kashrus integrity, quality guarantee and great taste pledge as it was 60 years ago.
Yes, the more things change, the more they stay the same, and that’s a positive thing for kosher consumers everywhere who grew up on Klein’s and are raising the next generation on that same taste tradition.
As Klein’s – and tens of thousands of kosher consumers around the globe – celebrate sixty years of being the best, it is a good time to reflect on all the good things past, while looking ahead to the next sixty years, which will surely be filled with renewed sweetness, revolutionary creations, and shared joy.
And if looking ahead sixty years is too difficult a feat, just focus on the summer 2015 forecast which is projected to fill Klein’s Country – and the rest of the world – with many new and exciting offerings to enjoy for decades to come.
Klein’s Ice Cream makes everything – better!